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Research papers

Findings from ad tracking

We instinctively feel that advertising awareness should have some place in assessing advertising. However, there have been many reports of researchers failing to find a relationship between advertising awareness and attitude change, and the...

Catalogue: ESOMAR Congress 1987
Author: Gordon H. Brown
Company: KANTAR TNS Malaysia
September 1, 1987
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Citation

Brown, G. H. (1987a, September 01). Findings from ad tracking . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/findings-from-ad-tracking-